Achieve-Tec, PLC is a professional organization that specializes in health and sports.
Simply put, our goal is to help individuals, teams and organizations succeed. We are committed to helping people maximize
their abilities, perform at optimal levels, achieve their highest goals, and live healthy lives. Our consultants have a high
level of expertise in the health and sports fields and we offer a wide array of professional services aimed at helping people
One of the features that makes us truly unique is our focus on personality-based motivation. Developing, maintaining and
effectively using motivation is one of the most important factors in success for any endeavor. However, generic,
one-size-fits-all approaches to motivation have been shown to be ineffective. The reason for that is because in reality,
what motivates each person is highly individualized and is related to personality. With our exclusive rights to the Reiss
Health Motivation Profile and the Reiss Sports Motivation profile, Achieve-Tec is able to help individuals understand their
own unique motivation (what drives them) and to use this understanding to perform better and achieve higher.
The professionals at Achieve-Tec are highly committed to helping people adopt healthy lifestyles and succeed in their
health-related goals. Our exclusive motivational approaches are integrated into the wide array of services we offer to help
people lose weight, eat more healthily, become more physically fit, recover from illness and develop healthy practices and
lifestyles. We also incorporate our state-of-the-art motivational approaches into our wellness training and program
development for organizations, as well as our specialized wellness programs for executives.
The services Achieve-Tec offers in sports are unique in several ways. While our professionals specialize in sports,
we have strong backgrounds in clinical psychology, which allows us to focus on the athlete as a whole person. This broader
focus allows us to be more effective in helping individuals not only develop into successful athletes, but successful people.
Athletes who are able to be successful in multiple areas of their lives tend be happier and more satisfied with their lives,
and also to remain successful in sports for longer periods of time. Our individualized, personality-based motivational
approaches using the Reiss Sports Motivation Profile are incorporated into the many sports-related services we offer to
individuals, coaches and teams.
Click here to see our services.
Dr. David Laman is CEO and co-founder of Achieve-Tec. He received his Ph.D. in clinical psychology from the
University of Illinois at Chicago in 1989. Dr. Laman has more than 20 years experience as a clinical psychologist and
administrator in health psychology in university, hospital and private settings. For the past 10 years, Dr. Laman has provided sports
psychology services for athletes, developing athletes, and teams, with expertise in motivation and optimizing performance. He has coached
youth sports including football, basketball and baseball.
Mr. Pullins is President and co-founder of Achieve-Tec. He received his M.A. in Clinical Psychology from Western Michigan
University in 1980. He has been a practicing clinical psychologist for over 30 years and has been actively involved in health
and sports through a progression of academic and clinical interests. Working in both clinical and leadership roles, Mr. Pullins
has vast experience in the development and provision of health psychology services. He has worked with athletes at many levels
and is a licensed soccer coach.
Tessa Prior-Pullins is a nutritionist who graduated from Western Michigan University with a Bachelor of Science degree in Dietetics. Tessa has worked as a nutritionist in several settings, with a specialization in wellness and healthy weight loss. She has also been a dietitian for many athletes through the years providing nutrition support and counseling.
Dr. Mark Laman received his Ph.D. in clinical psychology from the Illinois Institute of Technology in 1987. Dr. Laman has more than 20 years experience as a clinical psychologist and consultant. He has consulted and provided assessment services in hospital, educational, and private settings, including executive hiring and coaching in business and healthcare. Dr. Laman played four years of lacrosse at Hope College and has coached youth sports.
Dr. Eric Dykstra received his Psy.D in clinical psychology from the University of Denver in 2005. Dr. Dykstra has over 10 years experience developing and providing services in the field of health psychology. Dr. Dykstra received specialized training in mindfulness and acceptance strategies that are directly applicable to health, sports, and corporate leadership. Dr. Dykstra has a range of experiences in the field of athletics, including at the collegiate level and currently in competitive sailing.
David F. Fatzinger, Ed.D.
Dr. David Fatzinger received his doctorate in counseling psychology from Western Michigan University in 1984. He has 36 years of experience as a clinical psychologist, consultant and administrator in private and public hospital settings. He has years of experience as a neuropsychologist and rehabilitation consultant. In addition has developed successful and award winning programs in hospital and community settings. He has a long history of involvement with team and individual sports including completing several marathons.
Sue Gabriel is a psychiatric nurse practitioner with over 25 years of experience in health care. She received her Master's in Nursing and Post-Master's Psychiatric Mental Health Nurse Practitioner degrees from the University of Michigan. She has provided services in a variety of settings and has taught at the University of Michigan Flint, University of Detroit Mercy, Oakland Community College, and Lansing Community College.
Bradley Goeltz, PsyD, is a fully licensed psychologist with a lifelong background in competitive sports as an athlete and coach. He completed his doctoral training in Clinical Psychology at Nova Southeastern University in Florida in 2000. He has worked in his practice with athletes to optimize performance, sustain and maximize motivation, and achieve satisfaction in their chosen pursuits. He has particular interest in goal setting, development of athletic confidence, recovery from injury, and mental toughness in individual athletes.